Book Book Collection: Design September 21, 2016 Art Direction for the Web, by Andy Clarke, is a good start if you want to make memorable web experiences. The Brand Gap, by Marty Neumeier, is an informing read on branding because of the author’s concise writing and clear illustrations. Branding: In Five and a Half Steps, by Michael Johnson, is a must-have guide for creating successful branding in any industry. Designing Brand Identity, by Alina Wheeler, is a comprehensive reference on brand design and development. Don’t Make Me Think, Revisited, by Steve Krug, is the go-to guide for user-experience design. Ordering Disorder, by Khôi Vinh, is the first book that taught me the concept of grid design. Things a Little Bird Told Me, by Biz Stone, shares the co-founder’s experience in shaping the culture at Twitter, which puts empathy and humanity before technology and money.