When it comes to building a brand, Bobby doesn’t beat around the bush. As a brand clarity expert who has been in the business for over two decades helping his clients clarifying their brands, Bobby keeps it fucking real. By focusing on the core message, he taps into the heart and soul of a brand. In his new book, he brings the same authenticity, audacity, and personality onto the page. From success stories to unforeseeable mistakes, Bobby puts everything on the line because his brand is his reputation. His writing is as authoritative as it is informative. If you give a shit about building your brand through leadership and compassion, this book is for you.