Designing Brand Identity

From fundamental concepts to branding process to case studies, Alina Wheeler’s Designing Brand Identity is a quick yet comprehensive guide on building a brand. This is a required reading for my class on Brand Identity Design, which only started two weeks ago, and I already plowed through it. The Fourth Edition has many up-to-date information such as new best practices. Without a doubt, this is a book to keep as a reference for designers and Marissa Mayer should have read it as well.

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