Bierut is a celebrated graphic designer. Over forty years of his career, Bierut worked for big clients as well as pro bono projects. His book, How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World, showcases a wide range of projects he had designed. His simple execution yet clever concept makes his works stand out. The intention behind his design is what makes him a genius. He is a vigorous reader and an excellent writer. These qualities make him a strong designer. His masterful designs combined with his engaging writings make this book a must-have for graphic design students. How To is a great resource that deserves a space on your bookshelf.