Stössinger On Making Good Type

Nina Stössinger:

When fonts work well and their design effectively conveys a brand’s voice, they can be a fantastically powerful tool. They can carry emotion. They can be very specific in how they feel and specific, too, in how they behave, in how they work across media, formats, sizes, and usage scenarios. But making good type is hard and takes time and care, and evaluating and describing it is also hard, and we can’t afford to skip that part.

Sequenz by Kilotype

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