Dr. Mỹ An T. Nguyễn and I go all the way back to elementary school when we were two new kids immigrated from Việt Nam. Right from the start when took ESL (English as a Second Language) classes together, I knew she would become successful later in life. Despite her limited English, she excelled in all subjects from elementary throughout high school.
After more than two decades of losing contact, we rekindled our friendship. As I had predicted, she has become a successful optometrist who runs two eye-care offices. When she reached out to this old friend of hers to help redesign her website, I could not refuse. Her goal is to showcase both of Everlasting Eye Care offices on one website. She also wanted her site to be easy on the eyes with personal attention in the message.
In our initial conversation, I could tell that Dr. Nguyễn cares deeply about her patients. She wants to enhance people’s quality of life by improving their eye health. In revamping her website, we featured a personal note from Dr. Nguyễn addressing to her patients right on the homepage. For the look and feel, we decided on a clean, crisp, and simple design with a straightforward and intuitive user experience.
The body text for the website is set in Lexend, designed by Bonnie Shaver-Troup, Thomas Jockin, Santiago Orozco, and Héctor Gómez, for comfort reading experience. Headers are set in Literata, designed by Vera Evstafieva, Veronika Burian, Irene Vlachou, and José Scaglione, for high-contrast display to grab readers’ attention.
As a bonus to an old friend, I created a new word mark for Everlasting Eye Care. I combined P22 Cezanne, designed by James Grieshaber and Michael Want, with Optician Sans, design by ANTI Hamar and Fábio Duarte Martins. While the fancy script, which based on Cezanne’s handwriting, provides a free, creating vision, the geometric sans, which based on the LogMAR Chart, provides legibility for visual acuity. The two contrasted typefaces complemented each other for the word mark.
With Dr. Nguyễn’s busy schedule, the site took a long time to launch, but it is my pleasure to redesign the new Everlasting Eye Care website for my friend.