A Subconscious Designer

I want to write about design, but I don’t know where to begin. I have been a designer for 20 years and received an MA in graphic design; therefore, I am conscious about design. If I were to start now, I don’t think I would even get into design.

Like most kids who started college, I didn’t know what I wanted to do with my life. I went to La Salle University and major in communications because my cousin thought I was skillful at broadcasting, which I had never done anything with it before. It turned out communications had to do with writing and public speaking. I was terrible at both. Within the first semester of my freshman year, I knew I didn’t want to major in communications. I quickly switched to digital arts and multimedia design, which I also knew nothing about, but I didn’t have to speak in front of the class.

One of my first classes in my new major was learning Photoshop and I was hooked. In class, I just opened up Photoshop and played. Occasional my professor dropped by and said, “That looks cool.” I had no prior training in design and I can’t draw. I did not understand anything about design. The first webpage I made filled with blinking text, animated gifs, and colorful Comic Sans on black background. When I showed it an art history professor, she shook her head in disbelief. My design was driven by the software programs I had learned instead of the other way around, but I was not alone. The digital art and multimedia design program was brand new; therefore, many of the students including me did not have any design background.

The art history professor had to stop us from using the computers. She required us to buy sketch book, color papers, and glue. I still remember cutting out circles and squares from a piece of black paper and glued them into our sketch book. I did not understand the purpose of the exercise and thought it was a waste of time. I had no clue about composition, color, and design theory. Typography was not even taught in the program. I was not even aware of typography because we can only use a handful of system fonts for the web.

In retrospect, I would cringe at the design I did back then. If I were conscious of how terrible I was, however, I probably could not have become a designer. I came into design from a subconscious view. I thought I was good at it and I did not know how bad I was. I was like those aspiring singers who thought they are good at singing but they sound terrible. Then they would eventually sing better if they keep doing it.

The entry into design is low, but continuous learning is required to get better. My fifteen-year-old nephew Eric Trần is a good example. He started by using whatever tools available to him. He created his website using Wix and continued to hone his design skills. I don’t even know what tools he uses for photography and what typefaces he has access to, but his designs look much better than mine when I first starting out.

Like everything else, you just need to start somewhere. Don’t worry if your design isn’t good. You’ll get better eventually. Just don’t be too conscious about it.

How Can I Tell Her?

Through Facebook I reconnected with an old friend. She and I were in the Upward Bound program together. We were not close, but good friends since we spent several summers together.

Through her timeline I have learned that she had went back to Vietnam and opened a restaurant. I admired her adventurous career. When I looked at the logo of the restaurant, I immediately recognized the London Underground’s mark. The colors of the line and circle remained the same; just the text changed to the name of her restaurant. The logo is already incorporated into a huge neon light in front of the restaurant as well as all over the menu and marketing materials.

I did not want to tell her that’s a rip-off; therefore, I sent her a message carefully worded that her logo looks just like the London Underground’s. Her response was, “That is what we were striving for.” From what I knew of her back in the days, I do think that her response was honest and it came from a genuine place, but taking someone’s work is unacceptable.

Hire Me

I did some tweaking on my professional website. It still has the bold text, but I turned the background to black on the homepage for a stronger effect. I also switched up the body text to Exchange by Tobias Frere-Jones. To promote freelance work, I included this paragraph:

Together we will create an experience that is focused on your audience and tailored to your brand. Even with a limited budget, your online presence does not deserve to be templated. So skip pre-made site builders like Squarespace or Wix and get a custom design. Take a look around. If you like what you see, let’s talk.

With a full-job in place, I wanted to take on small projects that would give me some creative freedom. It’s a shamed that so many smaller websites are powered by site builders like Squarespace and Wix. They all look pretty much the same. Let’s change that and bring back the good, unique designs.

Let It Snow

If you’re reading this in an RSS reader, visit the homepage, which featured a holiday message and snow. The falling snow is courtesy of CSSnowflakes. I love this simple, fun animation to add some spirit for the holidays.

Portfolio Site Redesigned

In an effort to remove my sites off Typekit, I redesigned my professional site using Bild and Roslindale, designed by David Jonathan Ross. These two typefaces came from Font of the Month Club.

The redesign is obviously typography driven. I just wanted to make it huge. Huger than Huge. Bild is quite a striking typeface. I am not in the market for a new job. Scalia Law School still treats me well. Therefore, I don’t have to play safe and follow any convention. Just do it for the fun of it.

I hope you enjoy it.

RIP, Typekit

Adobe has pulled the plug on standalone Typekit plans; therefore, Typekit subscribers are screwed. I am forced to subscribe to Adobe products to use Adobe Fonts. I already have my Adobe products through the law school, but I want to keep Adobe Fonts separately for my own projects.

It would be ridiculous and wasteful to have two subscriptions of Adobe products, but if I don’t go with an Adobe plan next year, all my sites that are using Typekit will have no custom fonts.

The “Type Recommendation” on Vietnamese Typography will be heavily affected. To keep this resource forever, I will have to pay a monthly fee of at least $120 a year for Adobe XD or take down that section completely. My other option is to get rid of all the typefaces that are served through Adobe Fonts.

In the future, I will only recommend typefaces that I have a copy of the font files. If you are a type designer and would like to showcase on Vietnamese Typography, please contact me.

Jelle De Laender has also written about his concern.

George Mason Homepage Redesigned

George Mason relaunched its homepage two days ago. According to the Office of Communications and Marketing, “The new design is based on data analysis of visitor traffic on the homepage over the past three years and is intended to make the page more user-friendly for all visitors.”

The visual has not changed too much, but I do notice the big four action buttons: visit, apply, jobs, and give. A couple of years ago, our dean showed off our website to the president and the president immediately pointed out the action buttons we have on the Scalia Law website: visit, request information, and apply now. It makes me wonder if the president requested those buttons based on what he liked on our site.

Maybe it is just a coincidence, but I am glad they made that change. This is what the previous design of the GMU homepage looked like and this is the new homepage redesign.

Friday Finds

Oh No type has a jaw-dropping redesign. It is a wonderful showcase of its typefaces. It loads quite slow on Chrome though.

The New York Times also redesigned its homepage. It does not look too different, except a huge-ass ad at the top.

The Complete CSS Demo for OpenType Features is a useful reference. Bookmark it.

Mona Franz shares her work-in-progress editorial typeface called Bridge.

David Jonathan Ross writes about Map Roman, font of August. It’s a great alternative for the overused Trajan.

Table tennis in NYC’s Bryant Park brings all walks of life together. A short, inspiring documentary.

Finally, a sneak peak at the website for the Biennial Scalia Tribute Dinner. An individual ticket only costs a grant.

Friday Finds

A useful cheatsheet for CSS Grid created by Malven Co. The Flex cheatsheet is also helpful.

Frank Grießhammer released the Source Serif italics. Sadly, no support for Vietnamese yet.

The Forecaster has a stunning design with great example of typographic hierarchy.

Chris Dang used to have a blog. I admired the way he incorporated his striking illustrations into his blog layouts. Unfortunately, he had abandoned it a long time ago and moved on. Now he simply puts his work on SquareSpace.

A fascinating look at how Trajan, designed by Carol Twombly, dominated movie posters.

That’s pretty much it for this week. I am taking the last vacation of the summer next week. Have a great weekend!

Friday Finds

I want to get back to finding design inspirations, particularly websites with strong typography.

Let’s kick off with my own portfolio site. I made some realignments. I dropped the grid to make the layout simpler. I am still using Roslindale and Bild, designed by David Jonathan Ross for his Font of the Month Club. I made the text much bigger.

Also setting in Roslindale, Jason Pamental redesigned his site using Roslindale’s variable font. I dig the resource section. Thanks for including my websites.

Yesterday, I noticed Vassar has a new design. Congratulations to the talented web team. Under the new director, they appear to be unifying the look and feel rather than letting it loose like when I was still there over a decade ago.

I came across twin soul studio. Very nice use of big types, colors, illustrations, and subtle motions.

The Intercept is definitely not new, but I like the typographic treatment. The infinite scrolling, however, drives me nuts. TechCrunch isn’t new either, but I like the grid layout on the homepage.

I took a recent issue of the Magnolia Journal at my brother-in-law’s house because I was impressed with the typesetting. I am feeling the itch to redesign this blog a bit. I want to make the text bigger, but also keep it readable. Will see.