I did some tweaking on my professional website. It still has the bold text, but I turned the background to black on the homepage for a stronger effect. I also switched up the body text to Exchange by Tobias Frere-Jones. To promote freelance work, I included this paragraph:
Together we will create an experience that is focused on your audience and tailored to your brand. Even with a limited budget, your online presence does not deserve to be templated. So skip pre-made site builders like Squarespace or Wix and get a custom design. Take a look around. If you like what you see, let’s talk.
With a full-job in place, I wanted to take on small projects that would give me some creative freedom. It’s a shamed that so many smaller websites are powered by site builders like Squarespace and Wix. They all look pretty much the same. Let’s change that and bring back the good, unique designs.