New Wordmark for simplexpression

I have been struggling to come up with a wordmark for simplexpression. Choosing the typeface and designing the wordmark aren’t as simple as I had expected. I have been working and thinking about it for a while. This morning, Mireille, designed by Anita Jürgeleit, suddenly came to mind. I immediately licensed it, but I purchased the web format instead of an OpenType or TrueType format. Instead of using Illustrator, I created the wordmark in CSS. My wife, the true talent behind simplexpression approved it. I hope it will inspire her to create new pieces. Take a look at the new simplexpression wordmark.