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Creating a Typographic System With Variable Fonts

I was asked to put together a last-minute fact sheet for the Scalia Law fall 2022 entering class. The goal was to showcase the numbers, such as 2114 applicants, 415 admitted, and 53% women. Because of the time constraint, I decided on a typographic direction.

Based on the provided content, I created a nine-column grid system to organize all the numbers and the corresponding texts. For typesetting, I chose Acumin, designed by Robert Slimbach, for its variable fonts, which provided a wide range of weights and widths. Once the grid system was in place, I filled in the columns with the numbers. While experimenting with variable fonts, I discovered that I could keep the weights constant, but change the widths based on the digits of the numbers. The longer the digits the narrower the glyphs and vice versa.

I ended up creating a typographic system, in which the numbers stayed balanced but dynamic. The result was simple on the surface, but sophisticated underneath with a solid grid and typographic foundation. This was one of the reasons I loved working with variable fonts. They offered limitless flexibility and precise control at the same time. Take a look at the high-resolution version of the fact sheet.

Snowboarding and more