With a curious mind, a sense of wonder, and a passion for narrative and storytelling, Jeff Bezos has become a true innovator. By connecting humanities, technology, and business, he has transformed the way we shop online.
Through his shareholder letters, which he wrote from 1997 to 2019, we get to see how Amazon had grown and dominated the online retails. He set out to build “the world’s most customer-centric company” on day one; therefore, the technologies (AWS) that they had developed, the Marketplace they had launched, and the Prime membership they had created were based on that core mission.
Instead of giving PowerPoint presentations, Bezos prefers narrative writing. This book collects his own words on his personal life as well as his professional work. With a wonderful introduction from Walter Isaacson, this book gives readers a glimpse into Bezos’ mind, passion, and curiosity. I enjoyed it.