Kevin Budelmann & Yang Kim: Brand Identity Essentials

The 100th principle of this book is “Keep it simple.” It’s a blank page with only three words: “Simple is better.” The previous 99 principles aren’t that concise, but they don’t go in depth either. Each principle is about three paragraphs with lots of visual elements. This book might be helpful to students and beginners, but it is definitely not for experienced designers. I don’t find it too useful.