Douglas Thomas: Never Use Futura

In a fun, informative story of Futura, Douglas Thomas delves into the historical significance and the cultural phenomenon of an iconic, modern typeface designed by Paul Renner. From advertising to branding, moon-landing to presidential-campaigning, corporate-storytelling to product-marketing, Futura has played an influential role in our lives for almost a century without many of us realizing it. With rich illustrations and engaging writing, this book will enlighten readers. Even if you’re not a type snob, you will find it fascinating.