Small b blogging
Small b blogging is learning to write and think with the network. Small b blogging is writing content designed for small deliberate audiences and showing it to them. Small b blogging is deliberately chasing interesting ideas over pageviews and scale. An attempt at genuine connection vs the gloss and polish and mass market of most “content marketing”.
Critchlow makes a challenge:
So I challenge you to think clearly about the many disparate networks you’re part of and think about the ideas you might want to offer those networks that you don’t want to get lost in the feed. Ideas you might want to return to. Think about how writing with and for the network might enable you to start blogging. Forget the big B blogging model. Forget Medium’s promise of page views and claps. Forget the guest post on Inc, Forbes and Entrepreneur. Forget Fast Company. Forget fast content.
This blog is written mostly for myself these days. I don’t care about page views and popularity. I am thinking of pulling the plug on Google Analytics since I have not checked it for almost a year or so. I write like no one is reading and that could get me in trouble.