Chip Kidd: Judge This

Graphic designer Chip Kidd is a keen observer. In Judge This, Kidd shares things that piqued his interest and rates them from clarity to mysterious. He points out, “Clarity gets to the point” and “Mysterious gives us hope.” Kidd incorporates both end of the scales in his own projects. The way he applies judgement to his design is simply brilliant. Judge This is a quick, inspiring, and informing read, particularly for designers.