Make It Fit
David Jonathan Ross just released his hyper-stylized typeface called Fit, which designed for maximum impact. He shares:
I drew Fit with an expansive range of widths…. Beginning with the impossibly narrow Skyline style, each character grows by 3600% (on average) to reach the gargantuan Ultra Extended. In between these ridiculous extremes, you will find a family rich in panache and expressive potential.
One of the exciting things about Fit is the support for Vietnamese right from the start. I was fortunate to have the opportunity to contribute my input into the Vietnamese diacritics. Because Fit is such a unique typeface, incorporating legible Vietnamese accents while maintaining its proportion was one of the challenges.
Although Fit is not meant to be read, David has done an excellent job of making the Vietnamese accents as clear as possible. One of my favorite accents he drew was the tilde. The first time he showed me it was barely unrecognizable as a tilde. I suggested a solution, but it was not so great. Then he came up with design that is not only legible but also fitting.
It was such a great pleasure collaborating with David on this typeface. He did all the designs. I just provided my advice. When David asked me what would be the use case for Fit and I immediately thought of old Vietnamese vinyl records. As a result, I redesigned old vinyl records using his new typeface. If you design Vietnamese album covers or Vietnamese entertainment marketing materials, make sure to include Fit in your font collection.