Karen Leland: The Brand Mapping Strategy

A brief and practical introduction to create an effective brand. In addition to social media, branding and marketing strategist Karen Leland explains the important of developing a modern, marketing-oriented website:

In my experience, many business people (especially entrepreneurs and small-business owners) glossy underestimate the impact and importance of their websites. I can tell you with absolute certainty that the quality of your website is critical to your customers, potential customers, and even members of the media.

In other word, setting up your site on SquareSpace or Wix won’t help your brand. Take it from the branding expert and president of Sterling Marketing Group, not to be confused with Sterling Brands as I did.