For his newly launched The Outline, CEO & EIC Josh Topolsky wanted it to be “a next-generation version of The New Yorker.” After spending about fifteen minutes on the site, I am impressed with its unconventional approach. The site offers no navigation; therefore, you can just get lost in its beautifully designed articles. Its intention is to allow you to focus on the story, but I am more distracted with its sleek designs and animations. I explored quite a bit, but haven’t stopped to read any of the pieces. I wish it was designed for reading rather than browsing.