Lois Logos: How to Brand with Big Idea Logos

An expansive collection of George Lois’s logos ranging from successful, unusual to rejected works. His short, smart, and humorous comments on each piece make the book engaging. One in particular is his concept for Novak Djokovic’s active sport wear. He writes, “The extroverted Serbian, Novak Djokovic, one of the greatest tennis players of all time, didn’t have the balls to run with this logo.” If you’re into logo design, this book is a must-have by your side.