Reread Adrian Frutiger Typefaces
I read the first edition of Adrian Frutiger Typefaces borrowed from the library and wanted my own copy, but the cost of $153.95 is too much for my budget. Fortunately, the second edition came out last year with a much more affordable price tag. I preordered and copped my copy for about $65 bucks. The cover doesn’t have the bounded cloth like the first edition, but it is definitely worth the bargain if you’re a type nerd.
For the reread, I focused mostly on his words. I find his honesty and modesty are as fascinating as his thinking process and design decision. For example, here is what he has to say about one of his “unsuccessful” typefaces:
Serifa is one of my worst attempts at a typeface, I think it’s fair to say. Not because of the characters that were unusual for me, but because my idea of a constructivist slab serif face was wrong for the eye. I always wanted to make readable typefaces. And Serifa just isn’t comfortable to read, it doesn’t flow well enough because of its wide fit. One could use it for posters. Serifa is pretty meaningless and yet it endures. That’s the tragic thing about typefaces, they stick around and always will. Once you design one you have to be able to stand by it.
Thanks to Heidrun Osterer and Philipp Stamm for putting together such a priceless treasure for the type community.