In an intriguing design experiment, Christina Beard set out to study the creative approach from 23 respected designers, thinkers and educators including Steven Heller, Ellen Lupton, Stefan Sagmeister, and Paula Scher. Beard began her journey with a poster design to communicate a simple but important message: “Wash Your Hands.” Then she interviewed each designer to see how the individual would approach the design. She then redesigned the poster based on each critique. I have to give Beard the credits for staying sane after redesigning the poster 25 times in a wide range of art directions. After three iterations, I would used a typographic approach with the message, “Please wash your fucking hands,” and called it the day.