I am pleased to introduce the new Simplexpression just in time for the holidays. The major change is the new workmark. The previous version set in all lowercase Goudy. While Goudy was an elegant choice, I opted for Raleway, which is a sans serif, for a clean, modern design. The sans serif is also a better choice to convey simplicity.
Although the previous layout was responsive, it was not a smooth transition from mobile to desktop. I was still learning responsive design at the time. The new design is much smoother. For the user experience, I want to make it as simple and pleasurable as possible. Check it out.