The Squarespace Brand

I met up with a potential client yesterday and she excited showed me a site for her friend’s business that she really liked. As soon as she pulled up the site, I immediately recognized the Squarespace’s template. What did she like about the site? She loved the big photos, the sliding images and the photo parallax effect.

Even though I am getting tired of hearing Squarespace ads on every podcast as well as the hosts raving about it, I have to give Squarespace the credits for capturing its target audience: small mom and pops shops. My only worry is that all of these small business owners are wanting something like the Squarespace template without realizing that they are losing their own uniqueness. Don’t they want to standout rather than stand-in?

For just $8 a month, they could have a decent site even though it might look like 10 thousand other sites or they can paid designer a much higher price to create a unique experience for thier products and services. The choice is thiers.

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