Lorde – Pure Heroine

Lorde has all the right ingredients to make a modern pop album. She has a sultry, slightly raspy voice. She has Joel Little who knows how to build minimalist beats to complement her vocals. She has all the accurate references to materialisms (iPhone, Grey Goose, Cristal, Mayback and Cadillacs). Yet what sets Lorde apart from the pop crowd is that she is not caught up in that glamorous lifestyle: “That kind of lux just ain’t for us / We crave a different kind of buzz.”

Even though Lorde is only 16, she is well-aware of the pop scene: “I’m kind of over getting told to throw my hands up in the air/So there/I’m kind of older than I was when I reveled without a care.” Lorde knows that with smart, witty lyrics, she doesn’t need to twerk to get to the top. Pure Heroine is a proof that she can beat the pop game with its own whip.

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