Obama and the Numbers Game

Coincidentally, I listened to two podcasts this morning that talked about the digital strategy that helped Obama got reelected in 2012. Daniel Ryan shared his experience on the Non-Breaking Space, one of my favorite podcasts on web design, when he was the director of front-end development for President Obama’s 2012 election campaign. Likewise on Fresh Air, journalist Jonathan Alter explained how the Obama campaign revolutionized more than just politics by focusing on the numbers game. Both podcasts are worth listening.

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