Experiment!

Colin McFarland’s Experiment! is a refreshing approach on usability. One of his conversion techniques is to “take things away.” He suggests, “Sometimes taking things away is just as good as adding new things. Before you add, experiment with taking things away to the cancel the noise.” I couldn’t agree more. If you’re looking for guiding principles to improve your web site’s user experience, this book will show you how to do so through experiments.

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