Magazines Go Responsive

The Economist Group points out why “magazines make the move to responsive websites:”

Many of the publishers pointed out that responsive design doesn’t just make a better reading experience for consumers, it also streamlines editorial workflow on the back end. Instead of an editor having to push out content on multiple platforms, often requiring different types of coding and content management systems, editors can “publish once, update everywhere”. With diminishing resources at most magazines, this back-end efficiency is particularly appealing.

I recognized the move back in May 2011 when I realigned GWbusiness to be responsive.

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