Look Out for Negative Ads in This Campaign

Jane Mayer’s “Attack Dog” is an intriguing piece in the New Yorker profiling Larry McCarthy, a negative-ad master siding with Mitt Romney. She writes:

Romney, unlike the remaining Republican candidates, has served no time in Washington. Yet he’s relying on a media offensive managed by operatives who have long been at the heart of Washington’s Republican attack machine. One of the leaders of this advertising war is Larry McCarthy, a veteran media consultant best known for creating the racially charged “Willie Horton ad,” which, in 1988, helped sink Michael Dukakis, the Democratic nominee for President.

If Romney wins the primary and compete against Obama, negative ads will dominate the media. Whatever side you’re on, don’t let the ads influence your vote. If you see something isn’t seemed right, fact check it.

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