Giles Colborne’s Simple and Usable is irresistible, specially for a minimalist like myself. Colborne argues, “When something is simple, it looks effortless.” He gives examples of Flip video camera and Apple products and explains how simple user experience makes them stand out.
After setting out a vision for why we should design for mainstreamers rather than expert customers, Colborne lays out four key strategies for simplicity: remove, organize, hide and displace. He uses a DVD remote control to illustrate how an over-complicated gadget could be simplified as he points out, “The secret to creating a simple user experience is to shift complexity into the right place, so that each moment feels simple.”
For anyone who looks into creating user-focused experiences for web, mobile and interactive platforms, Simple and Usable is a must read.