10 Marketing Tips for School of Business

In “The Medium, The Message, The Method,” an informative piece in BizEd, Sharon Shinn shares 10 tips to create a unique marketing plan for Business schools:

1. Stop looking over your shoulder.
2. Focus on what makes you unique.
3. Define your marketing goals to determine your medium.
4. Choose your advertising vehicle.
5. Give special attention to digital media.
6. Exploit the power of video.
7. Join like-minded communities online.
8. Export your worldview.
9. Always remember those alumni-and other stakeholders, too.
10. Make sure that message focuses on the experience.

I would have linked to the article, but BizEd doesn’t have an online edition of its magazine.