A brand new site with a brand new product line. After many months on the back burner, Simplexpression gets a complete renovation just in time for the fall.
For the site redesign, we replaced the simple white design with a muted tone. The new homepage displays all the thumbnails that will float according to the user’s screen resolution. We also revamped the codes to bring the site up to HTML5.
For our product, we took down all the old pieces and changed the way we photograph our new pieces. We abandoned the concept of naming our pieces after female jazz singers because choosing a name to attach to a piece has become quite a challenging task.
So head over and check out the new site. I hope you like our new approach and spread the love.