I was given an opportunity to redesign tledc.com, Theresa Le’s jewelry designs. Theresa is a good friend who I have met over several bun mam occasions and she gave me complete freedom to rework her site. The only instruction she gave me was to keep it simple and sleek.
After browsing through her extensive gallery, I decided to incorporate her jewelry works into the layout. On the homepage, I wanted to let her artwork speak for itself, and it does so clear and bold against black background. On the secondary pages, I wanted to switch the layout to white for readability and accessibility. I revamped the entire gallery and made it much simpler to navigate. Customers don’t have to click through pages and pages to browse the collection. Everything in on one page and if you want to see the larger photo, you can do so without leaving the page. As of now, Theresa has not added e-commerce feature to her site and she still prefers the good old mailing payment. I have pushed her to go with PayPal, so hopefully we will see that in the near future.
The entire site is structured in XHML and styled in CSS. I kept the markup clean and simple so that Theresa could update the site herself. I also gave her logo a new, refreshing look. The type is set in lowercase with various colors.
So go ahead and take a tour at tledc.com and buy some jewelry before they are gone. As you see, she has sold quite a bit of them. Make sure you read the about page too. I love the way she describes her design process:
I don’t always know the name of the stones. I identify them by their beauty and character. Each stone is unique in its own way, and each is a piece of art. I take my time feeling them with my fingers, my mind filled with images of where they’ve been and how their paths and adventures had brought them into my hands. Sometimes I stare at a rock for hours seeing designs and possibilities. It takes a long time for me to work through each piece, savoring that wonderful feeling of creating something unique. I’m really just bringing out their natural beauty and I make a point to keep my pieces simple and elegant.
Isn’t that beautiful? Thanks Theresa for allowing me to redesign tledc.com. It was quite a pleasure project to work on.