Häagen-Dazs launched helpthehoneybees.com, a gorgeous, interactive web site to raise awareness of honey bee crisis:
Honey bees are responsible for pollinating more than 100 different crops, $15 billion worth annually in the U.S., and are a key factor in the agricultural industry’s ability to provide food products to the rest of the world. But honey bees are dying at an alarming rate. Over the last several winters, more than 25 percent of the honey bee population in the United States has vanished, many under mysterious circumstances. Early reports from beekeepers show this phenomenon is continuing in 2008.
Check out the dancing bees video too.