May The Best Logo Win

An interesting conclusion from Karrie Jacobs:

If Hillary Clinton’s bid for the White House fails, it will not be because her logo looks like a thousand other flag-wrapped identities, or because her typeface bears a strong resemblance to Kerry’s wimpy serif font. No, it will be because she couldn’t quite whittle down her message into a single forceful idea. Obama’s sunrise speaks eloquently of “change.” McCain’s star and bar shout warrior. By contrast, Clinton’s stars and stripes are not that different from Mike Huckabee’s stars and stripes. Maybe they’re intended to speak of her “experience” but they also send an unwanted message: “more of the same.”