ALA on Web Writing

Bronwyn Jones’ “Better Writing Through Design“:

Good web design has a signature style: It’s approachable, it’s easy to understand, and it packs enough punch to catch the roving eye of even the most mercurial user. Web designers know this doesn’t happen by accident. It’s the result of a finely honed process that asks—and answers—important questions about a site’s intended audience. You might call it “visual language” or “design vernacular.” Either way, what you find in a truly good design is a unique perspective. A point of view. A voice.

Amber Simmons’ “Reviving Anorexic Web Writing“:

Content is the heart of a brilliant user experience. From the body content to the alt text to the footer, the words that shape the page lie at the very center of an engaging visit. If the words aren’t beautiful and meaningful, the sleekest design in the world won’t compensate for it. The body can never replace a missing heart.

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