You have heard enough about the hype already, but this post is not about the iPhone, rather it is relating to it. If you drop by the Apple web site today, you’ll see nothing but the humongous visual treatment under the global navigation. The boxes below the fold even dropped out to focus mainly on the iPhone. How many corporate homepage do you see with this bold and simple approach? Take a look at the Mac Pro image on its secondary page. Ain’t that big enough for ya?