True! Design is everywhere you look but if you don’t understand what you are staring at then design is useless. Fortunately, Steven Aimone’s Design! will open up your mind and guide you to see the purpose of design. What are descriptive, narrative, emotive, utilitarian, and decorative of designs? What are the elements of design (lines, shapes, textures, colors, etc.)? Why are a certain elements arranged they way they are? Why is design space important? If you’re unclear about the answers to these questions, this book will help you straightened out.
As someone who gets involved with web design as a passion, I had no prior training on design. While my classes at La Salle were too busy shoving down Photoshop, Illustrator, Flash, and other software programs, the fundamentals of design were not part of the curriculum. One of our art professors realized the important of the missing part and tried to cover it but the class was not as successful as it should be. The hands on assignments she gave us (the black squares exercises) were definitely on the right track but most of my classmates thought they were kindergarten because the theories were missing. If she had this book to accommodate her assignments, the class would have been a huge success; therefore, Design! should be a required textbook for any Art 101 or Introduction to Visual Design classes at colleges and universities.
Design! is not only an invaluable design inspiration but an enjoyable reading as well because of its easy to read approach and clear visual examples. I recommend this book enthusiastically to anyone who designs for a living or pleasure and to anyone who simply enjoys and appreciates the aesthetic qualities from the work of art.