Alex White: Thinking in Type

Alex W. White’s Thinking in Type is a concise, informative book on the practice of typography. Unfortunately, the design of the book itself is quite distracting with crammed examples. What’s the deal with square-triangle bullets throughout the book? White ought to focus on the content of the book and let someone else handle the design.

Go: A Kidd’s Guide to Graphic Design

A brief, smart introduction to graphic design from the one and only Chip Kidd. The book is beautiful, filled with great examples and set in large Century Schoolbook. Go is a perfect gift to kids from 10 and above. Even if they are not interested in becoming a graphic designer, “it doesn’t hurt to know what its components are and how they work.”

Pops: A Life of Louis Armstrong

In his exceptional biography of Louis Armstrong, Terry Teachout pointed out that jazz was in everything that Pops recorded. Even his poppiest hits including “Hello, Dolly!” and “What a Wonderful World,” Pops incorporated jazz elements into them. Pops is an engaging read as Teachout unfolds of the controversy of Armstrong’s “old-fashioned way of mixing high art with low comedy” and the dark side behind his happy face.

Duke: A Life of Duke Ellington

Teachout’s Duke is an engaging biography of an accomplished composer, renowned bandleader and skillful pianist who loved music, food and women. (Duke referred to himself as a “pussy freak.”) As an admirer of his work, particularly the Ellington effects, I find his composing process, which based on what he heard from his musicians, to be inspiring, but his way of treating women and his collaborators, especially how he took credits from the talented Billy Strayhorn, to be appalling. Then again, it is reassuring to know that even a great genius is deeply flawed just like the rest of us.

On an unrelated note on book design. Setting italic on long block quotes is quite distracting and hard to read.

Graphic Artist’s Guild Handbook of Pricing and Ethical Guidelines

Reading this book (as recommended from my professor in a course on professional design practices) depresses me. According to the pricing in this handbook, I need to triple my rate for my web design and development services. I do recognize that my rate is a bit cheaper than the industry standard. I take on freelance projects for the passion of web design more than to make money. As a result, I never make it on my own as a freelance designer. Have this book on hand if you want to make a living as a freelancer.

How to Be a Graphic Designer without Losing Your Soul

This is a required reading for my graduate course on professional design practices. Shaughnessy has great advices on making a living as a designer ranging from finding a job, running a studio, seeking new work to talking to clients. For example, here’s his rule when meeting clients:

I never talk about myself until they ask me to. Instead, I let them talk, I ask them questions about their business, and I allow them to have a center stage. Then, a little bit of magic occurs; they (usually) turn to me and say—OK, tell me about you.

His advice on interview is worth-noting too:

It is only by meeting people in both environments that we gain sufficient insight to allow us to decide which is best for us. In fact, here’s another little nostrum to add to the list that we’re accumulating: there’s no such thing as a bad interview. Even bad ones are good; I learned a lot about design and life from being interviewed by people.

I wrote a post on “The Art of Interview” two years ago; therefore, I concur with Shaughnessy that you can learn a great deal from being interviewed.

I recommend How to Be a Graphic Designer without Losing Your Soul to new designers, especially recent graduates, even though I find the book a bit dull. For one, I am no longer new to the game and I have heard of every tips in the book. For two, the book is set in Berthold Akzidenz Grotesk, which makes the reading experience incredibly bland, and the changes in layout interrupt the flow.

The Amazing Bud Powell

Rather than writing an exhaustive biography on The Amazing Bud Powell, Guthrie P. Ramsey, Jr. focuses on the development of bebop and Powell’s important contributions to the movement. Ramsey touches Powell’s troublesome life, but delves more into his musical genius. His exploration of Powell’s compositions is an engaging read for fans who are interested in the technicality of bebop.

Aspects of Contemporary Book Design

Hendel’s book on book design is insightful and compelling. He speaks to leading designers in the industry about their process, philosophy and typography. The type choices that they made fascinate me. The designers have done their job if readers could get through the entire book without noticing anything about the texts they set. Hendel also managed to get Kent Lew to share his design of Whitman. Even though I probably will never design a book, I still find this book useful for someone whose interest is in designing a pleasure reading experience.

Adrian Frutiger Typefaces: The Complete Works

A comprehensive documentation of Frutiger’s typographical work based on his own words, complete with history and detailed analysis from the editors, Heidrun Osterer and Philipp Stamm, and extraordinary visual comparisons of the typefaces. The amount of knowledge, information and technicalities are overwhelming for one read. I intend to reread it.

On Writing Well

Rereading William Zinsser’s On Writing Well reminds me why I have been blogging for ten years. He advises: “You are writing primarily to please yourself, and if you go about it with enjoyment you will also entertain the readers who are worth writing for.” (p. 25)

I am not a writer and my grammar still sucks, but I love writing for myself. When I started to blog, my main goal was to improve my English. Over the years, writing has become my passion. Writing sets me free. When I write I have no obligation to anyone else but myself.

Whether reviewing an album, recommending a book or ranting about life, I have the complete freedom to write what on my mind. Sometimes the unfiltered opinion could get me into trouble. In retrospect, I have toned down my language in recent years. Being a husband and a father plays a role in it, but the main reason is that I am much more mellow than I used to be.

With the rise of social media, blogging has become less popular, but that is also why I still enjoy writing on my own site. The blog is still a quiet place, especially without comments, for me to just write. In 2014, I will continue to write as much as time would allow me to.

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