Louise Fili: 100 Logos A to Z

Not a whole lot to read, but a whole lot to marvel at Louise Fili’s elaborative identity designs. Ms. Fili has a distinctive style with whimsical lettering and playful typesetting. For a Vietnamese restaurant located in the food court at Grand Central Terminal, she set the name “Nem” in chopsticks. Flipping through 100 of her logo designs give me an idea of how to showcase my own identity design.