New Launch: TJ Home Improvements
TJ is a dear friend of mine and an exceptional contractor who runs his own home-improvement business. He takes pride in getting things right and on time. He has a solid work ethic and the results of his outcomes speak for themselves. He transforms old places into dream spaces for his clients.
He showed me his projects on his phone and I suggested that he needed to put them on his website. He had a website, but it was outdated and he didn’t bother to renew it. His website went offline in May 2024 and I offered to reinvigorate it, but he declined. Then suddenly, several weeks ago, he took up my offer. Similar to what he had done for his clients’ homes, I gave his digital home a new life.
The goal for the website is to show off his projects. The homepage features a responsive slideshow that displays two sets of images. On small screens, only vertical photos are displayed. On large screens, only horizontal photos are displayed. This method, which uses the HTML Picture element, solves the issue of tiny landscape photos on small screens or large portrait photos on large screens.
For the showroom section, all photos are displayed for potential clients to scroll through at their own leisure to see how TJ helped his clients reimagine their dream homes—together.
One of his recent clients had written a genuine review of the project they worked on together. She even took photos, which look professional. To show their fruitful collaborative effort, I put together a page. It was indeed, “A Dream Kitchen Realized.”
TJ Home Improvements website is typeset in Colophon Foundry’s DM Sans, which was based on Indian Type Foundry’s Poppins, designed by Jonny Pinhorn. DM Sans is a low-contrast geometric sans serif family with a simple, modern vibe.
TJ wanted to keep his original logo, which he created himself, but he handed me a low-quantity JPG file. I redrew it based on a grid system and reset the type using Univers, designed by Adrian Frutiger.
TJ is thrilled with his new website. Even though he lands most of his contracts through word of mouth, the website showcases his body of work. If you live in the DMV (District of Columbia, Maryland, and Virginia) area and would like to remodel your home, I highly recommend TJ Home Improvements. Don’t take my words for it, just take a look at the TJ Home Improvements website.