The Creative Journey of Vân Vân

Thảo and Duy had written about their thought process behind the branding:

With the intention to build a brand rooted in Vietnamese culture, we set out to have the cultural thread seamlessly woven into Vân Vân’s identity.

For typesetting, they shared:

Typography for our website and packaging was another crucial consideration. We often encountered websites that failed to support Vietnamese diacritics leading to disruptions in our native language. It was important for Vân Vân to have legible and readable Vietnamese texts on all digital and print materials. We turned to Donny Trương’s thesis on Vietnamese typography as a trusted resource.

Thanks Thảo and Duy for trusting my site as a resource on Vietnamese typography. Best of luck with your business.