George Mason’s Typographic Mess

The unveil of George Mason new logo was bad, the rollout gets worse. Its typography is all over the place.

Acumin Pro and Kandal are for printing. Figtree, Open Sans, and Noto Serif are for the web. Poppins and Noto Serif are for Canva. Franklin Gothic and Cambria are for Microsoft Office. Why do we need two sans-serif faces (Figtree and Open Sans) for the web? Why not just two typefaces (Acumin Pro and Kandal) across all platforms?

What a mess.