Senongo Akpem: Cross-Cultural Design

Cross-Cultural Design isn’t about typography, but Senongo Akpem draws our attention to stereotypography, which is a perception of typefaces we should be aware of. For example, Neuland is associated with Africa or Mandarin Regular is associated with Asian. We shouldn’t be using these typefaces to represent a culture. This book has much more to offer for those who care about reaching across cultures. It provides principles of design that embrace cultural diversity.