Rebekah Baggs & Chris Corak: SEO for Everyone

SEO is often targeted machine algorithms. In SEO for Everyone Rebekah Baggs and Chris Corak make the case to cater to users. They called it human-centered SEO. Make your pages readable to the users first then you don’t need to worry much about search engines, particularly Google. For example, make your page title as it is reads as a headline. Baggs and Corak keeps the technical details to the minimum to make SEO more approachable to non-developers.