Structural Typography

Bethany Heck:

Regardless of if you have imagery, regardless of how good the copy is, and regardless of the typeface, if you force yourself to think of type as a structural tool, you’ll always be able to add depth to your designs. It forces you to go beyond the fundamentals of typesetting to seek new opportunities for interaction and storytelling with typography, and to consider the formal qualities of every typeface you choose in the hunt for connections between its graphical design and the message you want to reinforce.

An informing, enlightening read.

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