Panos Vassilious on Typefaces that Communicate Better

Panos Vassilious, It’s My Type, (p.12):

Good type design is an attempt to achieve the perfect balance between geometric perfection and optical perfection, a balance between our rational mind and our free-spirited artistic nature. It is exactly this attempt to achieve a visual balance using the rational modular shapes of the alphabet that drives me and excites me during the designing process.

We don’t just need good typefaces; we need typefaces that communicate better, typefaces that offer real market solutions, typefaces that sell products, typefaces that reflect local market trends and culture. There are already too many commercial fonts in the market. It is time for companies to seek bespoke solutions if they want to differentiate themselves from competitors.