Writing Content For Usability

The following note is taken from an UIE seminar presented by Steph Hay.

Three elements of compelling contents

Focus

Audience

Examples

Medium

Examples

Network

Examples

Credibility

Meaningful

Example

Helpful

Examples

Results-Oriented

Examples

Confident

Examples

Consistency

Structure

Voice

Style

Examples

How Do I Start

  1. Write
  2. Choose
  3. Rewrite
  4. Prioritize

The Process

  1. Write with abandon: Brain dump of one liners. Think of that person you want her to do
  2. Highlight the meatiest stuff: Just important words, not sentences
  3. Rewrite using the meat only: Rewrite the sentences with only the highlighted words
  4. Prioritize: Move from message to motivation to goal