Twice the Size
David Ogilvy:
When the client moans and sighs,
Make his logo twice the size.
If he still should prove refractory
Show a picture of his factory.
Only in gravest cases
Should you show the clients’ faces
David Ogilvy:
When the client moans and sighs,
Make his logo twice the size.
If he still should prove refractory
Show a picture of his factory.
Only in gravest cases
Should you show the clients’ faces