One of the challenges of working on the portfolio project [for my class on professional design practices] were choosing the works I would like to showcase. Instead of picking out 6 to 8 random pieces, I wanted to focus on a specific audience. After doing some research, I want to cater my portfolio for an interactive agency I had wanted to work at. Based in New York, Big Spaceship worked with clients in the entertainment industry including HBO, 20th Fox Century, Miramax and Ken Burns. In this portfolio project, I have carefully selected the pieces that show a variety of range, but still related to entertainment.
A prototype of a tablet app that would allow users (Miles Davis’s fans) to create their own sketches of Miles based on the records that they love. The app is straightforward with intuitive user interface to let users play around on their tablet. They could change the texts, draw their own sketches or import photos into the app. They could share their work with other fans as well as social media networks.
Vietjazz is a recording company that connects and advances the two distinctive musical forces: Vietnamese music and jazz. I came up with the concept as music lover of both sides and wanted to married them into one. I designed the logo, stationery, applications (web site, app and album cover). I developed the responsive web site and all of its contents to provide the simplest standards and guidelines for the consistent use of the Vietjazz visual identity.
As a father of two boys, I could related to Adam Mansbach’s Go the Fuck to Sleep. The inspiration came from Samuel L. Jackson’s narration of the book. I chose a straightforward san serif typeface to match up with Jackson’s expressive voice. The project turned to be a fun, experimental typography in motion.
Ao Trang is a non-profit organization that puts out a calendar each year featuring stunning photography of Vietnamese traditional white dress. In the past years, Ao Trang has donated over $136,000 to aid orphanages in Vietnam through direct delivery of practical supplies. The creative team at Ao Trang commissioned me to do a motion slideshow to showcase its photography. After browsing through its collection, which featured pure, modern Vietnamese’s beauty of the traditional white dress, I chose a musical piece that has the fusion of Vietnamese folk poetry and ambient futuristic sound. The combination of the images and musical score produced an organic, rich, and lyrical presentation.
A special collaboration with photographer Justin Maxon to raise awareness of the victims of Agent Orange. The inspiration came from Thuy Tien’s soul-searching rendition of Trinh Cong Son’s “Xin Cho Toi.” The solo piano accompanying the painful but hopeful vocals sets the right tone for the message.
A graduate assignment to redesign the look and feel of the film rating system. The content, which based on MPAA rating system, stays the same. My job was to improve the visual information of the five major ratings: G, PG, PG-13, R and NC-17. The new system uses visual progression to give viewers clear indication of each rating. I chose Adrian Frutiger’s Univers for its legibility.