The ads for Simplexpression were produced for my graduate seminar project. The assignment was to create an integrative design of handcrafted types and digital components. The challenge was to gather the beads as well as the jewelry pieces that my wife had made and made them into letters. The arrangement alone took hours. Once I came up with the words using beads, I took photos of them and brought them into Photoshop to integrate digital typefaces. It was a fun project and well-received in class.